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Brookshire's new "FRESH" store draws crowds Thursday

POSTED: Thursday, March 10, 2011 - 6:53pm

UPDATED: Friday, March 11, 2011 - 1:07pm

It's only been open since Thursday morning, but lines to the new "FRESH" store from Brookshire's are already long.

As curious shoppers file inside the store and taste dozens of samples, many were surprised to find items they have never seen before. The owner says they have everything from every-day items to gourmet items.  He says they came up with the idea for the store when they realized many East Texans were traveling to other areas to complete their shopping lists.

B.J. Smith from East Texas says, "Seeing all the bread, I almost cried."

All of the new sauces, cheese, and vegetables might be confusing to throw together in the kitchen, so the store has "Freshologists" in lime green shoes and shirts to answer questions.  There are also cooks to demonstrate how to make gourmet meals.

The store is made out of many recycled materials, and they sell natural, organic, chemical-free and sustainable items whenever possible.

For more information, 

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