As reported in Hollywood Wiretap Fox's "Rio" will make Super Bowl history as being the first ever 30 second spot to air with embedded code.

Fans watching the game are challenged to find the frame with the code that will direct them to a special level on Angry Birds, the very popular Rovio game.

The winner of the sweepstakes will attend "Rio's" world premiere on March 22. The same day Fox and Rovio will launch the Angry Birds Rio app.

For more information follow the link -  http://www.hollywoodwiretap.com/?module=news&action=story&id=57514.