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$60 home movie? Sure, but it's still in theaters

$60 home movie? Sure, but it's still in theaters
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Wednesday, October 5, 2011 - 9:08pm

(AP) - Movie studio Universal Pictures and its new parent, cable TV giant Comcast, will test out giving film buffs a chance to watch a movie that is still in theaters from the comfort of their living rooms. But the price tag for a single movie could have consumers spitting out their popcorn: $60.


The test involves "Tower Heist," a PG-13 rated comedy caper starring Eddie Murphy and Ben Stiller due out Nov. 4. Subscribers of Comcast Corp.'s digital cable service who have a high-definition TV that live in Atlanta and Portland, Ore., will be able to rent the movie starting Nov. 23 and watch it unlimited times in a 48-hour window.


Studios are looking for ways of making revenue amid sagging DVD sales but want to avoid hurting box office results.

 

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