AT&T Stadium deal worth a reported $18 million a year
Arlington, TX — Cowboys Stadium will become known as AT&T Stadium under a multi-million dollar naming rights deal between the football team and the Dallas-based telecommunications giant.
Cowboys owner Jerry Jones was joined by Cathy Coughlin, AT&T’s Senior Executive Vice President and Global Marketing Officer, and Arlington Mayor Robert Cluck to unveil the deal during a press conference Thursday at the stadium in Arlington.
“Welcome to AT&T Stadium, home of the Dallas Cowboys,” Jones said.
For more go to the Fort Worth Star-Telegram.