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Cyber Monday


POSTED: Monday, November 28, 2011 - 5:41pm

UPDATED: Monday, November 28, 2011 - 5:47pm

They call it Cyber Monday.
After the mayhem of Black Friday and the more low key Small Business Saturday, this is the day we all supposedly take to our computers for Christmas.
It used to be just the 12 days of Christmas.
Now, apparently every day of the month of December will have it’s own name.
We all know this will be a big day for the huge national retailers like Amazon.
But for a small company, it is crucial.
Janie Clapp began baking cakes to sell nearly 24 years ago.
And her daughter Katherine Crow explains that for the gang at Janie's Cakes, every day is cyber day.
That’s because with a relatively modest retail presence on Front Street, they become a nationwide company online.
And the holidays are also a key time of the year.
And they really do deliver everywhere.
So, for a small business the internet and days like Cyber Monday are a multiplier, making them worldwide.
For a small company, the internet has opened a new world of customers, with a relatively small investment in actual bricks and mortar.
For a company that spend the day baking dough, Cyber Monday helps them make a little as well.

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