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Decision 2012

Romney campaign makes major swing state ad buy

Romney campaign makes major swing state ad buy
Wednesday, October 17, 2012 - 8:51am

Mitt Romney's team has made one of its largest ad buys since the beginning of the general election campaign, purchasing an estimated $13.6 million of commercial time this week in nine swing states, according to data from a source tracking media buys.

With recent polls showing Romney gaining ground in Florida, his campaign has been devoting more of its ad dollars there than any other state, investing $3.5 million this week for commercials running Monday through Sunday.

Close behind is the other key battleground, Ohio, where the Republican nominee is spending $3.1 million for television spots.

Romney's campaign has increased its swing states ad buys in recent weeks, now out-spending the Obama re-election campaign. That does not take into account the activity of outside groups; Republican-leaning super PACs also have upped their media spending in these states.

Top Romney officials told donors and bundlers attending a retreat this week they would be increasing their ad buys in the final stretch before Election Day to remain competitive with the Obama re-election effort on the TV front. The officials also said they needed to make sure they had the financial resources to keep pace, pushing the financial backers to keep raising funds in the final weeks.

While some polls have shown the race tightening in other states, such as Pennsylvania, so far the Romney campaign has not invested ad dollars in any new targets and has kept it focus on the same battlegrounds where both candidates have concentrated their dollars.

Below is an outline of this week's Romney swing state buy for broadcast and local cable running Monday through Sunday:

Colorado: $ 1,235,000

Florida: $ 3,476,000

Iowa $ 1,083,000

Nevada $ 613,000

New Hampshire $ 315,695

North Carolina $ 828,000

Ohio $ 3,145,000

Virginia $ 2,220,000

Wisconsin $ 677,113

™ & © 2012 Cable News Network, Inc., a Time Warner Company. All rights reserved.

By Kevin Bohn

CNN Senior Producer


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