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Decision 2012

Sununu to Romney camp: Keep it simple

Sununu to Romney camp: Keep it simple

POSTED: Friday, July 6, 2012 - 4:00am

UPDATED: Friday, July 6, 2012 - 4:14am

A fellow Republican former governor offered some advice on Thursday to the Romney campaign in light of a scathing Wall Street Journal editorial that suggests the front runner's campaign is proving ineffective.

When CNN's Wolf Blitzer asked former New Hampshire governor and high profile Romney surrogate John Sununu if he had any advice for the candidate, Sununu said that his own party should be more concise, using more "declarative sentences."

"I think they have to recognize that we are in a campaign mode where simple, tough, declarative sentences are required," said Sununu. "That this is not a campaign to be won on nuance but to be won on making sharp distinctions on the failure of the Obama administration economically, the loss of jobs and the pain that the American people are feeling."

"I think you are going to see that enunciated very clearly by Governor Romney and his campaign," Sununu added.

The Wall Street Journal editorial decried the Romney campaign's handling of the Supreme Court decision. Wall Street Journal owner Rupert Murdoch expressed his discontent with Romney's staff on Twitter on earlier this week.

On Monday, following the Supreme Court's landmark ruling on President Obama's health care law, Romney adviser Eric Fehrnstrom called the mandate in the law's enforcement fee a "penalty," rather than the line most Republicans were taking calling it a "tax." Romney himself contradicted Fehrnstrom Wednesday saying that the fee was a "tax" based on the court's decision while stating he agreed with the dissent on the court.

Following Murdoch's tweet, former General Electric Chairman and CEO Jack Welch echoed Murdoch's sentiments also on Twitter writing, "Hope Mitt Romney is listening to Murdoch advice ont campaign staff..playing in league with Chicago pols..No room for amateurs."

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