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East Texas Council of Governments wins Marketing Awards for Transportation Publications


POSTED: Friday, September 28, 2012 - 6:44pm

UPDATED: Friday, September 28, 2012 - 6:59pm

East Texas Council of Governments (ETCOG) took home a first place "Hit the Spot" award for its Regional Mobility Guide at this month's South West Transit Association (SWTA) Spotlight Awards. ETCOG, whose GoBus delivers rural transportation services among 14 East Texas counties, also received a second place award for its Basic Training brochure.

ETCOG's Regional Mobility Guide provides comprehensive information about all forms of transportation available in the 14-county area, including public transportation, taxi, inter-city bus, and rail. The Guide was developed to enhance awareness of the mobility options available to East Texas residents.

The Basic Training brochure was developed as a travel guide in support of the EasTexConnects event promoting access to the Dallas/Fort Worth Metroplex for East Texas veterans. Featuring a map and other key travel information, the brochure is a helpful tool for anyone accessing healthcare or recreational locations in the Dallas area.

"ETCOG and EasTexConnects are committed to providing outstanding informational resources to our East Texas community," noted ETCOG Director of Transportation John Hedrick. "It's wonderful when going the extra mile with innovation and design gets recognized by organizations such as SWTA."

Both pieces were designed by Moore & Associates, Inc., a California-based consulting firm specializing in public transportation marketing and planning.

SWTA's Spotlight marketing awards focus on outstanding work for total transit marketing campaigns. "Hit the Spot" awards feature stand-alone marketing pieces in the categories of print, electronic, social media, and event promotion. SWTA's membership is made up of transit organizations from eight southwestern states, including Texas, Oklahoma, and New Mexico.

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