TYLER — Desperate times call for desperate measures.

What used to be a leisurely activity has turned into a bit of a craze.

It's causing some stores to re-think their policies.

Extreme couponing -- it's when people go to great lengths to save on groceries and everyday items.

There's even a show about it.

Some people clip hundreds of coupons, and actually get a good chunk of change back.

It's forcing companies to take another look at the way they do business.

Kroger stores in Houston recently changed their coupon policy, no longer allowing customers to double coupons and enforcing stricter rules for online coupons.

Brookshire's Grocery Stores says it already has rules in place, preventing their customers from taking the activity too far.

We've even heard reports of people stealing newspapers to get their coupon fix, too.

Whether it's a result of the sinking economy or just bargain shoppers gone wild, some east Texans just like to keep their shopping simple.

Coupon rules of course vary from store to store.

If you are thinking of embarking on some extreme couponing of your own, call ahead to ask about any restrictions.