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POSTED: Thursday, December 6, 2012 - 5:26pm

UPDATED: Thursday, December 6, 2012 - 5:30pm

Our business of broadcasting is changing every year, and everyone is looking for the next big thing.
And one of those pioneers has set up shop right here in East Texas.
It’s an unassuming metal building on the north  side of Lindale with a sign that may seem strange at first.
And folks that live, including me, have passed it day after day, and wondered, what the heck is Toginet?
Now in our area, we have lots of radio stations, any format you want.
There’s rock and roll, news/talk, country and western, religious.
But you’ve probably never heard a station like this.
George Stephenson is a radio veteran and one of the co-founders of the Grassroots America political organization.
And he is also a co-founder of Toginet, an internet radio station.
Now radio stations have been carrying their over the air shows on the internet for years.
But Toginet bypasses the over the air part. All its programs and hosts live solely online.
John Martin is also a co-founder.
“It’s absolutely the wave of the future,” Martin says. “We are a full service local production station, just like a local, traditional station, except people purchase production and time from us. So, we take someone who wants to be a radio show host, and we coach them and we teach them and we build a production around them, and then we put them out to the world and we make them professional.”
It doesn’t sell commercials. All the station’s revenue comes from the hosts themselves.
And so far, it’s working.
So, if you’ve always thought you were a radio star trapped in someone else’s body, there’s now a place for you to find out.
All it will cost is $8500 bucks a year.
And they are planning to expand and add another ten channels in the next few years.

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