Tyler, TX — It's what Black Friday shoppers wait for deals.

It's known to be a competitive day for retailers, some retail stores opened on Thanksgiving and some the traditional... Black Friday.

Are shoppers really getting a deal or is it just a hype?

A study by the Wall Street Journal found,  nearly one-third of this year's Black Friday items being advertised had been previously available at lower prices.

Reports say, many people don't check last week or or last month's prices, they just figure since it's Black Friday they're getting a good deal.

If Black Friday is over-hyped, it's not stopping people from running to the store.

Reports say, you can find the best Black Friday deals at best buy, Target, Walmart, Toy 'R' Us on Black Friday.

The National Retail Federation estimates more than 140-million shoppers will shop in stores and online over the Black Friday weekend.