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Jacksonville Joe's opens up another coffee joint in Bullard


POSTED: Wednesday, September 3, 2014 - 5:00pm

UPDATED: Wednesday, September 3, 2014 - 6:55pm

You may remember the story KETK brought you last year, about the Seattle couple opening up a coffee trailer in Jacksonville. Well, the one of a kind java place is expanding and opened up another one in Bullard!

The owner Larry Frisinger said there is a lot more traffic going toward the Tyler area, so he wanted to open something up in the half way point, between Tyler and Jacksonville to catch some of that traffic. If you've never stopped by his yellow trailer in Jacksonville, Frisinger offers different specials every month and tops every coffee drink off with a chocolate coffee bean. This month, if you buy two large drinks you can get a kid's one free. He said they're excited to be in that location

"I'm really excited. I see the potential, if I can do Bullard as well as Jacksonville, I would be just ecstatic"

His Jacksonville customers are also excited to see his coffee business expand.

"I think they see me going into Bullard and if they can get Bullard, or if Bullard can start matching with them, then they know I'll be there tomorrow. I see some of them come up here just to say hi and get a coffee up here and kinda of give us a cheer and how you doing kind of a thing," said Frisinger.

Frisinger said he will be the main barista there for awhile, while his wife and son run the Jacksonville one, so he can get to know the people of Bullard.

"That personal touch is very important to me and it's nice because we can have a conversation and even if there is a line of customers and we can't really talk tomorrow, we can pick that conversation back up."

And build that friendship with his Bullard customers, like he did in Jacksonville.

"That's the thing I want to do in Bullard is get that personal touch and it's actually interesting because customers in Jacksonville will ask and my wife can say hey Mr. so and so asked about you and I'll know who that person is because I worked so hard to get to know they're names."

Jacksonville Joe's is located on Highway 69 S. on County Road 3801, in the parking lot of Priority Spa and Style. 51655 us 69 S.

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