The quaker oats guy gets a make-over.

"Larry" the cheery, red-cheeked quaker now has a slimmer new look.

He's lost his double chin and about five pounds.

The designer also trimmed his hair to give him more of a neck.

Quaker Oats owner Pepsico introduced the changes in an effort to make the brand "fresh and innovative."

They did, however, leave his crow's feet and twinkling eyes in place.