Livestrong Foundation VP of Development in Tyler
POSTED: Tuesday, May 6, 2014 - 5:06pm
UPDATED: Tuesday, May 6, 2014 - 6:26pm
Tyler, Texas (KETK) — Representatives from the Austin headquartered "Livestrong Foundation" were in Tyler to speak at a luncheon at the Hollytree Country Club on Tuesday.
The East Texas chapter of the "Association of Fundraising Professionals", an organization that works to advance philanthropy through advocacy, research, education and certification programs, hosted the event.
The Livestrong Foundation, previously the Lance Armstrong Foundation, was started in 1997 by former Tour De France cycling champion and cancer survivor Lance Armstrong himself.
Armstrong resigned as Chairman after his very public fall from grace following his performance enhancing drug scandal in 2012.
The Livestrong foundation works to provide resources and direct services such as emotional and financial support to address the practical concerns that come with cancer diagnosis.
"While clinical research is important, It's important to remember that thirty-two and a half million people worldwide are living with this disease and thousands more will be diagnosed this year." said Robyn Burchfiel the Vice President of development.
Burchfiel took over the position following the doping debacle in 2012 and has played an instrumental part in reshaping the marketing strategy of the foundation.
She was there to discuss "Living the Fall", how the organization overcame the impact of its founding member's doping scandal and how they have evolved since.
"We have used our mission of fighting to improve the lives of people affected by cancer now as our north star with access to care and patient center care acting as our rudder."
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