Operate Longview animal shelter like a business, expert says
LONGVIEW — A California animal advocate in town to give advice to a local group on the direction of Longview’s shelter says officials must think of the facility as a business.
“You have got to stop thinking with your hearts and think with your heads,” said Mike Arms.
“You have to market, market, market. Macy’s Department store advertises every day, and the day they don’t is the day they’ll go out of business.”
It was standing room only Friday night in one of the banquet rooms at Papacita’s Mexican Restaurant in Longview, as Arms talked about being president of one of the most successful no-kill animal shelters in the country, based in San Diego.
The event was held by the animal advocacy group Fete for Pets.
Arms has worked at several shelters since starting at the American Society for the Prevention of Cruelty in New York, and is the president of the Helen Woodward Animal Center in San Diego. He emphasizes the facility isn’t a shelter but an “animal center.”
It is a private, nonprofit, no-kill facility, and Arms said Longview could have something similar.