Southwest Airlines to revamp loyalty program

Southwest Airlines to revamp loyalty program
News
Thursday, January 6, 2011 - 10:52am

DALLAS (AP) - Southwest Airlines is revamping its frequent-flier
program with changes designed to nudge customers into buying
higher-priced tickets by letting them earn bonus flights faster.
Southwest says passengers will be able to redeem points for any
flight without blackout dates, even international flights on other
airlines.
CEO Gary Kelly says the overhaul will bring in "several
hundred" millions of dollars in extra annual revenue within three
or four years. Southwest plans to announce the changes Thursday and
launch the new program March 1.
By DAVID KOENIG
AP Airlines Writer

(Copyright 2011 by The Associated Press. All Rights Reserved.)
 

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