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Survey finds decline in theater subscriptions

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Friday, December 2, 2011 - 4:43pm

(AP) - A new national survey shows that the way people pay for theater tickets has changed over the past few years, with
subscription sales down but single-ticket purchases up.

The Theatre Communications Group reports this week that average subscription income dropped by 15 percent for 1,800 not-for-profit theaters between 2006 and 2010. But the number of single-ticket buyers rose by 3 percent over the same five-year period.


Sixty-two percent of the theater companies participating in the survey said they ended the year in the black - a larger number than 2008 and 2009 - even though contributions fell. Overall attendance also fell last year, but only by 3.6 percent.


The report found there was a double-digit growth in attendance at less structured events like workshops and readings.
 

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