Tim Cook takes stage at Apple's iOS 7 event

Tim Cook takes stage at Apple's iOS 7 event
From Apple Inc
Monday, June 10, 2013 - 9:36pm

Apple CEO Tim Cook took the stage at his company's annual software developer conference Monday, where he's expected to unveil software updates, a refreshed Macbook line and possibly an "iRadio" streaming music service.

It's been nine months since Apple's last major product announcement. That may not be a long time for other companies, but Apple's impressive stream of near-constant innovations has led to investors and customers being disappointed in any lull. Apple was one of the worst performers in the S&P 500 in the first quarter of the year. While shares have recovered a bit lately, they're still off 16% year-to-date.

Apple's Worldwide Developers Conference could help re-energize the company (follow Fortune's live-blog of the event here). The conference, which is being held this week in San Francisco, attracts strong consumer interest. This year's WWDC sold out in a record two minutes, with developers again undeterred by the $1,599 price per ticket.

The WWDC keynote is generally centered around software news. Cook will likely preview the latest iOS 7 operating system for iPhones and iPads, as well as the new Mac OS X 10.9. The Macbook is also due for an update, so a refreshed line of laptops could be on tap as well.

Apple is also expected to unveil an "iRadio" streaming music program. It would be Apple's first foray into a field already full of competitors: Pandora, Spotify, Google, Twitter, and many more. A giant like Apple could shake up the field.

On the hardware front, experts aren't expecting to hear much about major new products like the rumored iTV or iWatch. But there's a chance Cook will announce a new version of Apple TV that opens up the television service to third-party applications..

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