Tiny laptop helps Intel move into future.
POSTED: Tuesday, January 20, 2009 - 10:09pm
UPDATED: Monday, November 1, 2010 - 10:23am
When the chips are down, Intel feels the pain.
A recent drop in quarterly company earnings 90% has the world’s largest chip company looking for something new.
So Intel went into the classroom to see what kids want when it comes to technology.
Intel’s Lila Ibrahim showed us the company’s latest model.
A laptop called “Classmate” that takes advantage of the fact that while consumers are spending less, the education market is still growing around the world.
“We’ve actually seen quite a significant growth and the commitment from the governments to bring technology into schools,” Ibrahim said.
And that’s potentially good news for Intel.
Its chips are inside ten of netbooks, bridging the digital divide while letting young people write, take photos and design anywhere they go.
Ease to us because it’s the product used in classroom research.
“If it’s something that belongs to them they want to take it with them. Take it into the corner and work with their friends or put their desks together. So having that mobility aspect was really important as well as having something to hold onto that is theirs,” Ibrahim said.
The hope is that if kids get comfortable with laptop technology now they will be customers in the future when they can afford to buy them on their own.