Toyota Faces its Accusers

POSTED: Wednesday, February 24, 2010 - 10:47pm

UPDATED: Thursday, April 8, 2010 - 3:25am

The massive Toyota recall and congressional hearings into safety problems, have dealt a body blow to the world’s largest automaker.

So how bad is it, and can they turn this disaster around?

There have been massive recalls in the past, and whenever they happen, we in the press wonder, can the company survive?

Well, they can, even when it happens twice. Just ask Ford…

34 deaths have been attributed to problems with various Toyota vehicles.

And it seems apparent from internal documents that the omnipresent Toyota confidence we auto writers have often discussed has turned to arrogance, as they fended off a deeper investigation into problems with their cars.

“Have you tested the effects of electro-magnetic pulse on the operation of the braking system…yes or no,” Asked Senator John Dingle at the hearings yesterday.

“We have not tested it yet, but it is to be tested,” replied Toyota America President Jim Lentz.

“So you have not tested it,” Dingle shot back.

“Not yet, but it is to be tested,” was the reply.

But, even a public relations tsunami like this is survivable. Can you say Pinto and Explorer?

27 people died in fires due to the bad design of the Ford Pinto gas tank, and yet, in 1974, the administration didn’t see fit to institute a recall. So Ford did it themselves…14-million of them.

But again, internal documents had been damning, weighing costs of a design change versus the cost of lawsuits. And then came the the rolling Explorer…

And now, Ford is trumpeted as a real comeback story.

Today, the grandson of Toyota’s founder spoke to the house oversight committee.

"I will do everything in my power to insure that such a tragedy never happens again," said Akio Toyoda.

The former head of Toyota America, Jim Press said today that the customer-oriented Toyota that was… became an expanding money machine bent on profit and growth alone.

Press says that Akio Toyoda is the one person who can bring that old company back. After all, his name is on the grill.

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Fords Recall history and wrongful Death
Some of you may remember my son Payton Lewis and his girlfriend Samnatha Ely were killed on the 9th of December 2006, while driving one of Ford's now, recalled vehicles.( received recall 8 months after they burned in the recalled car)
It has been over three years, and I have yet to receive an apology from Alan Mullally, the CEO of Ford. Ford's Denial has caused a wrongful death suit to be filed. Even though there own records show the switch in the car was defective.
Well, you see now what happens when you admit to not being perfect, Toyota was slammed in the congressional hearings.
And you don't get grants from congress either. So why would anyone want to do business with a company that hides the faulty parts it designs, and works on a scale of total denial when there vehicles kill the customers. I don't know about you, but I want a company that I can trust to not to be on the ( hope this car doesn't kill you ) customer plan.

On April 25, 1996, Ford Motor Company recalled 7.9 million vehicles for defective ignition switches that could short circuit and start fires in parked vehicles with the engine off because the switch circuit was hot or powered at all times. In a virtual replay on October 9, 2009, Ford Motor Company announced the last of its six recalls for defective Cruise Control Deactivation Switches that suffered from the same failure mode as the earlier ignition switch – an electrical switch in a continually powered, non-fused circuit. (In both cases, the suspect switch was made by Texas Instruments.) This latest recall in the series brought the total number of vehicles involved to 14.9 million. The switches, which run continuously even when the vehicle is not in operation, are prone to fail over time and cause electrical fires. One side of the switch is electrical and the other side is flammable hydraulic fluid, a combination conducive to fire. Fires in these vehicles have caused numerous house and garage fires, and resulted in deaths in several states.

Ford had knowledge of the cruise control switch defect for many years before 2009. The first recall related to these switches (99V-124) was announced by Ford on May 13, 1999, pursuant to NHTSA investigations PE98-055, upgraded to EA99-006. Ford agreed to recall 263,000 1992-93 Lincoln Town Cars built from November 4, 1991, through November 30, 1992, and the 1992-93 Ford Crown Victoria and Mercury Grand Marquis built from February 5, 1992, through November 30, 1992. More than 100 complaints were identified by Ford and NHTSA during the 1998-99 investigations, yet Ford continued to use the same switches in vehicles though model year 2004 vehicles.

After recall 99V-124, NHTSA opened an Informal Evaluation IE01-042 on August 10, 2001, based on 9 complaints of engine compartment fires including a report of 3 fires from the City of Baton Rouge Fire Department. Two of the nine fires occurred in parked vehicles in garages which resulted in two houses being totally burned down. All of the vehicles were outside the scope of the first recall. Shortly thereafter on September 20, 2001, NHTSA upgraded IE01-042 to Recall Query RQ01-002 to determine whether recall 99V-124 should be expanded. On September 6, 2002, NHTSA upgraded RQ01-002 into an Engineering Analysis, EA02-025 into 1.9 million 1992-97 Lincoln Town Car, Ford Crown Victoria and Mercury Grand Marquis. Inexplicably, NHTSA closed EA02-025 on June 30, 2004 without a further recall saying merely: “Based on the low rate of fire incidents where failure of the SCDS is involved and the age of the vehicles - 7 to 11 years - a safety-related defect trend has not been identified and further use of agency resources does not appear to be warranted.”

Less than six months after closing EA02-025, NHTSA opened Preliminary Evaluation PE04-078 on November 19, 2004, into Cruise Control Deactivation Switch fires in 738,490 2000 Ford F150, Expedition and Lincoln Navigators based on 36 reports of engine compartment fires with the engine off and the vehicle parked. During the course of PE04-078, Ford announced the recall (05V-017) of basically all the trucks and SUVs involved in the investigation but NHTSA upgraded the PE to Engineering Analysis EA05-005 covering 3.7 million 1995 to 2005 Ford F150, and 1997 to 2002 Ford Expedition and Lincoln Navigators with the exception of the already recalled 2000 model year trucks and SUVs. The opening resume pointed out the agency had 218 fire reports on the vehicles not covered by Ford in recall 05V-017. EA05-005 continued until Ford conducted two more Cruise Control Deactivation Switch recalls, 05V-388 covering 4.5 million 1994-95 Ford Bronco, 1997-02 Ford Expedition, 1994-02 Ford F150, 1994-99 Ford F250, 2002 Lincoln Blackwood and 1998-02 Lincoln Navigator and 06V-286 covering 1.2 million 1994-02 Ford F250/F350/F450/F550, 1994-95 Ford Club Wagon, E-150/E-250/E-350/Econoline, 1996-02 E-450, 2000-02 Ford Excursion, 1998 Ford Explorer and Mercury Mountaineer.

Although NHTSA closed EA 05-005 on August 2, 2006 after the above recalls, public pressure and reports of continuing Cruise Control Deactivation Switch fires on other models forced Ford to do three more recalls. In March 2007, Ford recalled 155,584 2003 Ford Excursion, F-150, F250/F350/F450/F550 Super Duty and Lincoln Blackwell plus the 2002-03 Ford E550 in recall 07V-078. In August 2007 Ford recalled 3.6 million 1998-02 Ford Ranger, 1992-98 Lincoln Town Car, Ford Crown Victoria, Mercury Grand Marquis, 1993-98 Lincoln Mark VIII, 1993-95 Ford Taurus SHO, 1991-01 Ford Explorer/Mercury Mountaineer, 2001-02 Ford Explorer Sport/Sport Trac, 1993 Ford F-Series, E-150 to E-450 & Bronco, 1992-93 Ford E-150 to E-350, 1997-02 Ford E-150 to E-350, 1994 Mercury Capri, and 1995-02 F-53 motor homes in the latest recall (07V-336). In October 2009, Ford recalled 4.5 million 1995-2003 Ford Windstar, 2000-2003 Ford Excursion diesel, 1993-1997 and 1999-2003 Ford F-250 SD through F-550 SD diesel, 1992-2003 Ford E-150 through E-550,1995-2002 Ford Explorer, 1997 and 2002 Mercury Mountaineer, 1995-1997 and 2001-2003 Ford Ranger, and 1994 Ford F-53 vehicles (09V-399).

Recall ID No.
Make/Model/Year
No. of Vehicles Recalled
99V-124
FORD / CROWN VICTORIA 1992-1993
LINCOLN / TOWN CAR 1992-1993
MERCURY / GRAND MARQUIS 1992-1993
262,695
05V-017
FORD / EXPEDITION 2000
FORD / F150 2000
FORD / SUPERCREW 2001
LINCOLN / NAVIGATOR 2000
738,490
05V-388
FORD / BRONCO 1994-1996
FORD / EXPEDITION 1997-2002
FORD / F150 1994-2002
FORD / F250 1994-1999
LINCOLN / BLACKWOOD 2002
LINCOLN / NAVIGATOR 1998-2002
4,500,000
06V-286
FORD / E-250 1994-1996
FORD / E-350 1994-1996
FORD / E450 1996-2002
FORD / ECONOLINE 1994-1996
FORD / EXCURSION 2000-2002
FORD / EXPLORER 1998
FORD / F250 1994-2002
FORD / F350 1994-2002
FORD / F450 1994-2002
FORD / F550 1994-2002
FORD / MOUNTAINEER 1998
1,200,000
07V-078
FORD / E550 2002-2003
FORD / EXCURSION 2003
FORD / F-150 2003
FORD / F250 SUPER DUTY 2003
FORD / F350 SUPER DUTY 2003
FORD / F450 SUPER DUTY 2003
FORD / F550 SUPER DUTY 2003
LINCOLN / BLACKWOOD 2003
155,584
07V-336
FORD / E-150 1992-2003
FORD / E-250 1992-2003
FORD / BRONCO 1993
FORD / CROWN VICTORIA 1992-1998
FORD / E-150 1997-2002
FORD / E-250 1997-2002
FORD / E-350 1997-2002
FORD / E150 1992-1993 2003
FORD / E250 1992-1993 2003
FORD / E350 1992-1993 2003
FORD / E450 2003
FORD / EXPLORER 1999-2001
FORD / EXPLORER SPORT 2001-2002
FORD / EXPLORER SPORT TRAC 2001-2002
FORD / F-150 LIGHTNING 2003-2004
FORD / F150 1993
FORD / F250 1993
FORD / F350 1993
FORD / F450 1993
FORD / F53 1995-2002
FORD / RANGER 1998-2002
FORD / TAURUS SHO 1993-1995
LINCOLN / MARK VIII 1993-1998
LINCOLN / TOWN CAR 1992-1998
MERCURY / CAPRI 1994
MERCURY / GRAND MARQUIS 1992-1998
MERCURY / MOUNTAINEER 1999-2001
3,600,000
09V-399
FORD / E-350 1992-2003
FORD / E-450 1992-2003
FORD / E-550 1992-2003
FORD / EXCURSION 2000-2003
FORD / EXPLORER 1995-2002
FORD / F-250 SD 1993-1997 1999-2003
FORD / F-350 SD 1993-1997 1999-2003
FORD / F-450 SD 1993-1997 1999-2003
FORD / F-550 SD 1993-1997 1999-2003
FORD / F53 1994
FORD / RANGER 1995-1997 2001-2003
FORD / WINDSTAR 1995-2003
MERCURY / MOUNTAINEER 1997 2002
4,500,000

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