(CNN) -- Former GOP presidential candidate Rick Santorum is getting into the movie business.
The staunch conservative, who also served as a senator from Pennsylvania, was named the chief executive of EchoLight Studios, his political action group said Monday. The company is "the first vertically integrated faith-based movie studio to offer production financing, marketing and distribution across all releasing platforms," the release said.
Santorum made a bid for last year's GOP presidential nomination, campaigning as a more conservative alternative to eventual nominee Mitt Romney. He suspended his presidential bid in April, and eventually stumped for Romney during the general election.
But he maintained his focus on family and social issues, saying the party needed to remain committed to those topics in order to distinguish themselves from Democrats. He told CNN in April he'd remain focused on those issues, and urged potential 2016 presidential candidates to do the same.
In his announcement Monday, Santorum said his new role at Dallas-based EchoLight would be consistent with those principles.
"I often say that culture is upstream from politics, and I know entertainment also can be strength and light for people who want to be uplifted and reinforced in their values," he wrote. "Dallas can become the Hollywood of the faith-and-family movie market. And the keys are great content and economic success using money from all over to build out the industry and distribute an authentic product truthful to the faith in people's lives."
EchoLight's first theatrical feature, "The Redemption of Henry Meyers," is slated to debut this fall.