Tyler, Texas (KETK) — The City of Tyler was blushing with pink pride on Tuesday. October is breast cancer the first day of breast cancer awareness month.
Matthew Daniel of the Tyler fire department says, "This will be the fifth year, we actually started 6 years ago selling t-shirts and then tried the event and it was such a big hit it just gets bigger and bigger every year."
The annual Turn Tyler Pink event, put on by the Tyler fire department helps raise awareness—and raise money for breast cancer research for local organizations.
Daniels says, "All of the money that's taken here in Tyler stays local…so that the women here will benefit from it."
The Tyler fire department sells pink t-shirts, hats and sweatshirts from 15–35 dollars to help raise money. But if pink isn’t your thing they have something for everyone.
"We've got the camouflage and we've got the pink and blue, we also have the black, and this has been a big hit, we had to order more of these, it's got the wings on the back."
The event is packed with fun for the family, and this year they have something extra special for the little ones. “Wigg-Wagg” a fire clown from the Mabank VFD says, "It's going to be a great event for the kids, we're going to teach them a little bit about fire prevention and teach they a saying they can remember from here on out."
These fire clowns are from the Mabank volunteer fire department the Texas Life and Fire Safety" Educational Characterization Society (LAFS)
Firefighters say at the event say, "real men wear pink" and this is a great way to spread awareness to our local community.
It's a good day to start off breast cancer awareness month and get that out to everybody and put it on everybody’s mind."