POSTED: Wednesday, October 9, 2013 - 7:44pm
UPDATED: Thursday, October 10, 2013 - 10:38am
Tyler Tx, (KETK) — October is national breast cancer awareness month.
And if you haven't noticed already, pretty much every town and product is covered in pink.
But, before writing that check, you should make sure the money is going to the right place.
Experts are calling it "pinkwashing."
Scammers are using the pink ribbon and the cause to make you donate money right into their bank account.
"Just because something is pink, doesn't necessarily mean it's going towards breast cancer awareness," said Mechele Mills with the Better Business Bureau.
Many businesses are showing their support for breast cancer awareness month.
Like the city of Lindale.
"Here at the Pink Pistol it only comes natural to support Susan G. Komen," said owner of Pink Pistol Rick Lambert.
Every light post is tied with pink ribbons and all the store windows are covered with fight breast cancer symbols.
"They all have their own symbol or saying just to make people aware as their driving down 69 and 16 to think about this month and breast cancer awareness," said Lindale Chamber director Shelby Glover.
But, scammers are trying to take this as an opportunity to take your money.
"Anytime money is involved the scammers are going to be there so they may put out some pink products or sell pink products to make you think that part of the proceeds are going towards breast cancer awareness when their really not," said Mills.
Mills said the well known pink ribbon is not regulated by an agency.
"Anybody can produce a pink product. There is no regulation on that."
Mills said before buying a pink product ask what charity your donation is going too.
In the city of Lindale, the school and the fire department are selling pink shirts.
100% of the schools proceeds go to the Ross Breast Center and the fire department's goes to Susan G. Komen.
"I know that when something is promoted in a positive way there can always be those people who come behind and take advantage of our citizens," said Glover.