(KETK) - Tyler, Tx — East Texans spent the evening Thursday directly supporting the backbone of our local economy by participating in the downtown Tyler "cash mob." The idea behind the "cash mob" is to give back to the small, locally-owned businesses in downtown Tyler. A small way to show them just how much they are appreciated.
Two local businesses were chosen this year to be targeted: Salon Verve and 8th Street Boutique. Participants were asked to bring 20 dollars in cash to spend at the two chosen small businesses.
Leah Hart owns 8th Street Boutique, she is a Tyler native and told KETK being chosen for this years cash mob allows her to show off her store to people who may have never visited before while also seeing real, immediate income.
"The first quarter in retail is always so hard so it's going to be huge for me," Hart said. "It will be really, really great."
Salon Verve shared the same gratitude for Thursday's event.
"This kind of an event really brings people closer together and people are supporting that business because if people didn't come in, we wouldn't be here," said stylist at Salon Verve, Christina Hicks.
The City of Tyler Main Street Department puts on the cash mobs and told KETK this is the sixth cash mob they have held so far, their first being back in March of 2012. The idea of the cash mob started in the East coast and has spread throughout the country, and Tyler is actually the first city in Texas to give back to small businesses this way.
""It's a very tactile way of saying we support you and we appreciate you and if we don't support them, we don't have them," said Beverly Abell from the Tyler Main Street Department.
"There's benefit for the shopper, there's benefit for the "mobber" as we call them," Abell said. "It's a great way to support businesses support downtown have some fun and shop locally."