This is the Dodge…uh…Ram 1500 Laramie pickup. I almost said
Dodge Ram and that would be wrong. The reason is yet another triumph of marketing over common sense.
You see, Chrysler is mostly owned by the folks from Fiat now, and their marketing geniuses decided that we shouldn’t call a Dodge truck a Dodge. Right now, you’re probably asking why. I haven’t the foggiest and frankly neither do they. But anyway, all trucks from the Chrysler Corporation will be called simply Ram.
So, this is the Ram. For the folks at Dodge…can I still say Dodge? The goal here was the ultimate half ton pickup. So to that end, we get the big, beefy boxed ladder frame that would probably allow you to deliver sumo wrestlers without strain.
Powering this super studley pick-em-up is a 383-horsepower, 5.7-liter Hemi standard. That will do everything from pull stumps, horse trailers or take you to the opera…make that opry, in style.
The top of the line will tow a house-like 9100 pounds and haul over 1800 in the bed. The interior is better than past Dodges…er…Rams, and the promise is that the Fiat folks will ultimately work wonders with what has been Chrysler’s traditional Achilles heel, cheap looking cabins. Our Quad-Cab version is so big it should include a shower. Why not, there’s room.
Starting in the mid-$30,000 range, the big Ram Laramie is not cheap, but big, butch, bruisers like this never are. It’s OK, it will work for its supper.