Smartphone users looking for a new handheld device should have a new option by the holiday season. Today, Microsoft provided a first look at the new Windows Phone 7.
Fighting to get back into the smart phone game, today Microsoft unveiled its new, highly anticipated Windows Phone 7.
Microsoft CEO Steve Ballmer said "I think what the world needs is a different kind of phone and that's what we have to focus in on, a combination of the hardware and the software."
That new software does everything you might expect: phone calls, e-mail, video games, access to social media and the web. It will stream movies and TV shows. There's also a video and still camera on most units.
But the big picture according to some analysts is that it took microsoft a bit too long to make this move.
David Carnoy, the executive editor of Electronics at Cnet.com said "they really needed to bring this out last year, with the launch of Window's 7 you really wanted to do a mobile version. It�s definitely better than it was before, but its a little to late."
Microsoft leaders say it's not to late to revive their brand.
Steve Ballmer said "the one thing we've really learned is to put all of your focus in one place and do a great job and I think with Windows Phone 7 you have all the best of Microsoft and our partners in a single hand."
The plan is to get the new phones in users hands by the lucrative holiday spending season. Just like the popular iPhone, Windows Phone 7 initially will be offered exclusively through AT&T.