After 25 years of volunteer work, it's safe to say Dub Rogers is an experienced bell ringer.
Because of his genuine smile and warm heart, his Salvation Army bucket makes more money per hour then any other location in Oklahoma City.
The prime real estate is not in front of a mall or a Wal-Mart; it's in front of Byron's Liquor Store.
"When they are walking by with a big case, they are like, 'Take it out of my wallet,'" Rogers says.
"There is something about this location. People are very generous and they are always kind of loose with their change," said Salvation Army spokesperson Heidi Brandes.
From pocket change to dollars bills, Rogers sees it all and make about $800 in six hours; that's over $2 per minute.
"All that money goes back into the community to help feed the poor, shelter the homeless and really help out those people in need," Rogers says. "I've had people tell me, 'Hey, the Salvation Army has really helped me out when I was in trouble and this is one of those times I can give something back,'."
So even if Rogers never goes inside Byron's this holiday season, he feels his work outside will be more than intoxicating.
"I love it. It's a great deal."