Tuesday, April 12, 2011 - 8:40pm
Good news for the bowl game in Houston
Houston —
Meineke Car Care is taking over as title sponsor
of the Texas Bowl.
The auto service company announced a three-year deal Tuesday
with ESPN Regional Television. The game matches a Big 12 team
against a Big Ten team each December at Reliant Stadium in Houston.
Meineke previously sponsored the bowl game in Charlotte, N.C.,
where the company has its headquarters. The company was founded 39 years ago by Sam Meineke of Houston.
The title sponsorship is the first for the 5-year-old Texas
Bowl.