POSTED: Tuesday, March 2, 2010 - 6:48pm
UPDATED: Wednesday, April 7, 2010 - 11:55pm
Reebok's Slogan Contested
Companies battle over longtime slogan.
NEW ORLEANS (AP) - Two athletic clothing makers are having a
dispute over the "Finish Strong" mantra adopted by the New
Orleans Saints in their championship run last season.
Finish Line LLC is an Illinois-based company that claims it has
held the trademark on the slogan since 1998 and uses it in a brand
of sports apparel.
It is suing Reebok Internation
Reebok says it was not aware Finish Line existed until it
received a letter from their attorney. It says the slogan was
already being widely used and reported in the media. They claim it
was more of a description than use of the trademark.
Finish Line is seeking all profits from the shirt and
(Copyright 2010 by The Associated Press. All Rights Reserved.)