TYLER, TX (KETK) - — Black Friday.
Cars fill parking lots, and stalled traffic, as shoppers crowd stores to find the best deals.
But smaller, independent businesses also benefit from the shopping holiday.
And some small businesses get visitors who just want to get away from the major retailer crowds.
American Express is promoting local businesses nationwide, by calling the day after Black Friday, small business saturday.
And it is already seeing a huge response on Facebook.
And store owners in East Texas say that shopping locally, just makes fiscal sense.