TYLER — March marks the official kickoff to wedding season.
Business is starting to really pick up for many vendors in east Texas.
Villa di Felicita in Tyler says after a lull in January and February, it's venue is about to be busy nonstop from now through the summer.
Wedding planner Deann Robertson says she already has 11 weddings booked for the year.
The average wedding today can set you back about $26,000.
But Robertson says many big city brides are coming here for their big day, because they can get a lot more bang for their buck.
"Twelve (thousand) to $15,000 you can do pretty good ...they're just realizing they can get a bigger, grander wedding," Robertson said.
Another way brides are saving money is making things on their own, using websites like Pinterest for inspiration.
Villa di Felicita started offering several different options for brides on a budget, including package deals with local florists and DJs.
One thing brides don't like to skimp on: the dress.
At Weddings A to Z in Tyler, owner Brenda Harden says there's a new trend in brides getting two dresses: one for the ceremony and another shorter one for the party .