POSTED: Wednesday, November 21, 2012 - 9:37pm
UPDATED: Wednesday, November 21, 2012 - 9:44pm
Longview, TX — LeTourneau University’s NOW magazine “Five Pillars” issue won a platinum MarCom Award in the 2012 international competition that recognizes outstanding creative achievement by marketing and communication professionals. The NOW magazine won in the educational institution magazine category and can be seen at www.letu.edu/NOW . The Platinum Award is the organization’s top honor.
LETU’s new “For Such a Time as This” campaign video won a gold award and features LETU President Dr. Dale A. Lunsford and a variety of students talking about the university’s new fundraising campaign to support student facilities, scholarships, global service learning, academic excellence and faith and work initiatives. The campaign video is located online at www.campaign.letu.edu .
LETU’s “Faith in the Workplace, a Spotlight on Excellence in Teacher Education” education excellence video won honorable mention. It can be viewed on the Teacher Education page of the LETU website.
Winners were selected from over 200 categories in seven forms of media and communication efforts- marketing, publications, marketing/promotion, public service/pro bono, creativity and electronic/interactive.
Over 6,000 entries were judged from throughout the United States, Canada and several other countries in the 2012 competition. MarCom entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. The competition has grown to perhaps the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies. The competition is so well respected in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants.
MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.
Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations.
Over the past several years, AMCP has donated over $75,000 in grants to support the efforts of its members. That money was used for marketing materials for homeless shelters, orphanages, day camps, community theaters, art centers, programs for the elderly and for child care and educational endeavors for the underprivileged.
A complete list of winners can be found on the MarCom Awards website at www.marcomawards.com .