ATLANTA (CNN) — As expected, Ryan Lochte's dipping a toe into the reality TV pool.
E!'s announced that the 28-year-old Olympic swimmer is set to star in a new reality show on the network called "What Would Ryan Lochte Do?"
The six-episode docu-series will track the gold-medalist as he prepares for the 2016 Olympics, develops his fashion line, bonds with his family - which includes his mom, Ike, two older sisters, and his younger brother and roommate, Devon - and "[searches] for 'the one.'"
It appears the network's latching on to the momentum Lochte built after his performance at the 2012 Olympic Games, both in the water and out of it.
"Ryan Lochte captured everyone's attention at the Summer Olympics with his athletic prowess and his utterly unique and unaffected approach to life," the President of E! Entertainment, Suzanne Kolb, said in a statement. "He is an incredibly endearing personality who is sexy, entertaining and fun. Watching this show, I believe people will fall into three categories: they want to be him, sleep with him or mother him."
"What Would Ryan Lochte Do?" is scheduled to bow on E! in April.