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UT tops highest collegiate royalties list for 9th straight year

UT tops highest collegiate royalties list for 9th straight year
The University of Texas
College Football

POSTED: Wednesday, August 6, 2014 - 7:45am

UPDATED: Wednesday, August 6, 2014 - 7:59am

The Collegiate Licensing Company, the licensing affiliate of IMG College, announced Tuesday its annual list of top-selling institutions.

These rankings represent royalties reported July 1, 2013 through June 30, 2014 on all collegiate merchandise sold on behalf of company-represented institutions.

The retail marketplace for college-licensed merchandise in 2013 was estimated at $4.59 billion. Royalties generated from the sale of officially licensed collegiate products go back to the Universities to support student scholarships, and enhance various initiatives on campus and in the community.

“We are proud to work side-by-side with our partner institutions to connect the more than 190 million passionate college fans to the brands they love through licensed merchandise,” said Cory Moss, Senior VP and Managing Director of CLC. “We will continue to develop new products and marketing programs to enhance the brands of our partner institutions as we work together to grow the collegiate licensed segment of the marketplace in conjunction with collegiate licensees and retailers.”

Notes of interest:

  • This marked the ninth consecutive year The University of Texas at Austin ranked No. 1 in the fiscal year-end rankings.
  • Florida State University stormed its way into the top-10 on the heels of its BCS victory and a strong national championship licensing program, moving from No. 21 to No. 8.
  • The University of Connecticut moved from No. 53 to No. 47 due in part to the success of its basketball national championship licensing program.
  • NIKE USA is the No. 1 collegiate apparel licensee for the second consecutive year. Excluding the 2009-10 and 2010-11 fiscal years, NIKE USA Inc. has been the top apparel licensee since 1999.
  • EA Sports has maintained its No. 1 status among non-apparel licensees.
  • CLC does not represent The University of Oregon, Ohio State University and The University of Southern California. While royalties of these schools may be higher than some on the list below, they are not included.

Top 10:

  • The University of Texas
  • Alabama 
  • Michigan 
  • Notre Dame 
  • Georgia 
  • Florida 
  • LSU 
  • Florida State 
  • Texas A&M 
  • The University of North Carolina

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