NCAA will not renew EA Sports contract
POSTED: Wednesday, July 17, 2013 - 2:07pm
UPDATED: Wednesday, July 17, 2013 - 2:14pm
Phil Kuchinsky — Big news for video gamers who love college football.
The NCAA has decided they will not renew their contract with EA sports.
This means, as of now, there are no plans for a new video game for next year.
Here is the official statement from NCAA.org
The NCAA has made the decision not to enter a new contract for the license of its name and logo for the EA Sports NCAA Football video game. The current contract expires in June 2014, but our timing is based on the need to provide EA notice for future planning. As a result, the NCAA Football 2014 video game will be the last to include the NCAA’s name and logo. We are confident in our legal position regarding the use of our trademarks in video games. But given the current business climate and costs of litigation, we determined participating in this game is not in the best interests of the NCAA.
The NCAA has never licensed the use of current student-athlete names, images or likenesses to EA. The NCAA has no involvement in licenses between EA and former student-athletes. Member colleges and universities license their own trademarks and other intellectual property for the video game. They will have to independently decide whether to continue those business arrangements in the future.
This all stems from the Ed O'Bannon lawsuit.
O'Bannon, a former UCLA star, and others are suing the NCAA, and EA Sports, over the use of their likenesses.