Reebok's Slogan Contested

Companies battle over longtime slogan.

NEW ORLEANS (AP) - Two athletic clothing makers are having a
dispute over the "Finish Strong" mantra adopted by the New
Orleans Saints in their championship run last season.

Finish Line LLC is an Illinois-based company that claims it has
held the trademark on the slogan since 1998 and uses it in a brand
of sports apparel.

It is suing Reebok Internation

Reebok says it was not aware Finish Line existed until it
received a letter from their attorney. It says the slogan was
already being widely used and reported in the media. They claim it
was more of a description than use of the trademark.

Finish Line is seeking all profits from the shirt and
unspecified damages.

(Copyright 2010 by The Associated Press. All Rights Reserved.)