HENDERSON - Fire destroyed Carol and Jimmy Jordan's dairy farm many years ago.

Most families would rebuild and start over.

But, the Jordan's decided to change direction.

And instead of milking cows, they wanted to focus on plants.

Making Jordan's Plant Farm in Henderson into what it is today.

It's something Donna Liles of Tatum can't get enough of.

Liles say, "What's not good? Everything is great. I come all the time. I may come 3 or 4 times a year."

This time of year, it's a winter wonderland, a holiday gift shop galore.

Jean Cole is a Manager, and a 24-year employee.

She says, "We think Christmas most of the year."

She spends her days making sure everything is perfect, and ready for the holiday rush.

Cole says, "I can say I've never spent a boring day here."

A boring day, seems near impossible.

Especially with around 40 acres to look at, with more than 100 varieties of plants.

Right now, you can find more than 250-thousand poinsettas.

Cole says, "They're selling like hotcakes."

Designer christmas trees.

Cole says, "This one I love. I love this tree. This is what I call sea mist."

And, a variety of wreaths.

Every year, Jean says, Jordan's keeps getting bigger and bigger.

In fact, right now, they're already planning for Christmas 2011.

Cole says, "More animation. More designer look in trees. A full line of pottery."

And, she says, we can plan on seeing--- a whole new look.

But it's just the beginning.

In January, they're going to open the outdoor learning center where kids can come from all over East Texas, and learn about plants."

Cole says, "We're going to show children how to take plant from a seed and put it in a bigger pot."

An educational tool for the kids, and a whole lot for Mom and Dad.

Tell us what you love about East Texas.

And we may just have to check it out.

Just send us an e-mail to loveeasttexas@nbc56.com.